Monster Advert Evaluation

In this post i will be evaluating the stop-motion animation for the monster energy drink advertisement.
   


Firstly i will be talking about the preparation that went into this very short one minuet animation for the Monster energy drink advertising campaign. Production on this animation began with the idea of making rival energy drink companies fight due to the fact that Rock-star energy's sales have lacked over the last few months and monsters have risen.Also due to bad media coverage due to an incident at the factory that produces monster i decided to make a battle sequence as both companies are rivals.

The idea began with a simple sequence with the Rock-star company playing dirty in order to destroy monster and then later monster getting pay back.However to create tension through inanimate objects its very difficult. Also with the small work space that i had available i was not able to spill the drinks  to simulate the idea of blood leaking from the can like it would if a human had cracked there head.

So due to this health and safety issue i decided to take a camera home and create the scenes in my home kitchen. Unfortunately i did not have a tri-pod or a steady hand therefore the outcome became very shaky as you can see in the video furthermore the video seemed rushed as the length and the production value is lacking.This animation was filmed with in a day and took up to an hour to make.

To get a better response from my audience i created a survey which i sent out to a few people and below shows there collective responses.

 I have read the mixed reviews and have indicated that the audience liked the animation due to the small bits of comedy that were in the animation and also the fact the plot was basic and easy to follow;However the improvements that could be made would be a steady camera and also some emotion into the characters themselves to appeal to the audience more. Below i will explain what i think about the animation.

I think the result of the animation is amateur due to the shaky camera and lack of story to the animation many things could be improved in this animation,For example multiple objects. If there was more than one enemy in this animation such as other energy drinks it would give the animation more variety to the audience.
Furthermore if the objects themselves had voices or just some googly eyes it would represent more emotion which would give the animation more flare to it as the object could show feeling and this could lead to many out comes in genre such as comedy,action or even horror.

On the other hand one thing i did enjoy about this animation was the music. In this animation the music was key as it helped the audience figure out the story to what was going on the music help differ the protagonist and the villian through the use of action and music. However going back to what i said before if the use of voices or sound effects were used this would give the animation more drama and even a linear story to follow over the course of a short one minuet advert.

In conclusion the stop-motion animation wasn't as nearly as good as it could of been due to the shaky camera and short length story. It needs vast improvements in terms of plot and characters as well as realism. However the use of music and slowing and the timing in which it switched to a different scene was impressive. a mediocre piece of work that needs much improvement for it to be suitable for an advertisement.

Thank you very much and please check out the video again if you desire.

Monster Advertisement (Animation)

On this post it will contain my completed Stop-motion animation.

Survey results monster advert

League Fighter 2 Evaluation

League Fighter 2 Evaluation


in this post i will be evaluating the simple 2D animation known as league fighter two an advertisement for a non-existent video game and a promotion for the SONY PSP.

The production that went into league fighter two was a long and thought out process first taking images of a model on a white background then taking those files into adobe photoshop.
After which the models where scaled down to A4 size paper they were then cut out and put into alignment as each once had a different movement or action to simulate combat.

Other things such as life-bars,titles and digital vectors were made using photoshop once again to simulate the effect that many video games depict in the game play you see. I wanted the game play to look real enough to get the point across that this was in-fact a video game spoof to give the animation some background on what was being promoted.

Each figure was moved piece by piece to represent movement and action over the course of a few weeks the animation was done and the sequence was complete. Using voices provided to me by actors the lines were put in to give the animation some realism.Furthermore with the use of arcade music and titles the animation looked like a working advert.

Finally added to give the animation the drive it needed i recorded a review on an old Sony device known as the PSP. with the use of voice over and pitch change i made the voices promoting the game and showing the PSP different to show what the advert was representing.

Using other gameplay footage from old arcade machines such as Mortal Kombat & Street fighter i was able to get a general feel on what i hoped the animation could immate. Below are two videos on the animation of the two games previously mentioned.

As you can see in the two clips above each game had an opening screen in which you select your character by using the controls to do some i wanted to mimic as unique as i could by using a few basic photos of characters and simple shapes it was a simple thing to do.

Compared to the to the other two clips i have previously shown i would say the work that is shown is a decent turn out, So much more could be done with the animation but resources were lacking if the animation had some more colour to it such as different scenery. you can see in both clips that in each stage of the fight that the scenery often changes as-well as the music this creates a different feel each time.

Furthermore some scenes in the two clips show special attacks and a variety of effects such as blood,impalement or just simple fire. If time was taken to add these few things then the animation would of been up to perfect condition,

I wanted to expand my audiences reviews so i created a survey with basic questions and added there feedback to get a better response below shows the feedback.

As you can see the animation got similar reviews and a positive response as the video was both entertaining and met its purpose. However more variety in characters and better sound quality is needed.

However the positive things about the animation that i liked was the use of sound effects and how the figures were able to show pain and reaction with the ability of falling down and moving away it made the match have a little intensity which worked well. The frame rate was to fast however if more time was taken to make them move not as fast it would make the animation look more believable.

The voice acting was spot on and deserved operation as well as the footage of the SONY PSP and the timing in which it switched from animation to real time footage was spot on making this feel like a promotion for proper gamers.

The figures used in this were of a decent age for people who often play games in this generation. However adding the old 80,s arcade music gives it the feel that the game is retro appealing to people of varying ages from age ten to age thirty and upwards.

In conclusion the animation is a decent effort but needed much work to be added to it to make it look amazing. with the use of more figures,backgrounds and smoother frame rate the animation will of made a much more appealing advertisement for gaming as it would look more realistic.However the use of music and the emotion used in the characters corresponds well with the PSP footage. A good piece of work and well thought out.

Thank very much for reading this evaluation.

Leauge fighter 2 repsones

Leauge Fighter 2 animation (complete!)

Story Boards Monster Animation

First:Monster can intros the animation

Second:Monster energy Uk sponsor logo for aadvertisement

Third:Monster betrayed by Rockstar UK energy drink and is hurt.

Fourth:Close up of monsters demise

Fifth: Monster gets revenge:

Last:Rockstar falls into rubbish and monster wins

League Fighter 2 Storyboards

First:League fighter title screen
Second:Character selection screen
Third: Actual fight and game play
Fourth : Hand-held footage of SONY PSP
Fifth: PSP Sony advertisement logo
Last:game over end screen.

Animation time line

Animation time line presentation from hammodbz

Rooster Teeth Animation (Monty Oum)

Rooster Teeth Animation (Monty Oum)

On this page i will be talking about a small independent company called "Rooster Teeth" and how there animations have made them a world wide name due to their success series "Red Vs Blue" and "RWBY".

The animations for these shows are created using 3D modelling software these models are then animated by a team of about ten people however the main animator is a man named Monty Oum he started out as the main animator for "Rooster Teeth" and is still one of the current animators and still main animator he uses a software called "MAYA" to create the models and animate them.

The style of "RVB" is a generic theme to the popular video game "HALO" as the series was created from footage shot in the video game using capture card devices so in turn Oum had to created the models based of the HALO models he was given from the game itself he later on made models of the bodies of the characters as all characters wear helmets and masks Oum created faces and hair with features of each individual characters which blew the fans away as the company who made the game only just recently did this in the game as well.

Below are links to fight scenes in the series some of the best animation through out the series also a couple of screen shots of the facial features of the characters.

Risk Assessment

Risk Assessment

The area that i will recording in does not have any serious risk in the surrounding areas there are a few wires that can be moved in near by storage containers. Lighting is at neutral level and wont effect the lighting of the shots to much and if so i will adjust the light levels to fix the problems.

The area will be clear of liquids and food as it will effect the work area by producing clutter also papers and files will be moved from the area to clear space.Furthermore the recording equipment will be stored in safe locked area to avoiding tripping hazards or risking the equipment to break.

Stop Motion Animation (Artist Models)

Stop Motion Animation (Artist Models)

Linked to this page is another practice animation i did with artistic models re-creating a simple funny scene from a comedy movie for a younger audience.

Pratice animation 2D (24 Frames Per Second)

Pratice animation 2D (24 Frames Per Second)

Linked to this BLOG is one of my first practice animation in a 2D stop motion animation with simple drawn characters being moved single frame. However there is no storyline of point to it or it does not have narrative.

The Development Of Animation Techniques

The development of animation techniques

Contemporary uses of animation

Animation in its evolution has produce many kinds of types of products from films to games in this report I will explore prime examples of these products and review them in greater detail. A big influence for an animated music video is “Pearl Jams, Do The Evolution”.

Although the video was not commercially realised to the public due to its graphic content the realism in the anime style graphics precedes some of the other music videos. The animation technique used to create this video was part hand drawn and part computer generated using software to add shading and scenery.

Furthermore the audience for this music video is teenagers to young adults more importantly fans of the music as well as the graphics style and the grungy feel of the animation the music ties in well with the theme of the animation as it links to the title of the song. As does the animation itself as the animation is telling a story about the evolution of the earth. 

ADVERTISEMENT AGENCIES use animation to promote products to a specific audience through the use of colours and moving images these are mainly used to promote children’s products as the use of a cartoon style in animation appeals to a much younger audience.

For example the “UM-BONGO” advertisement uses a range of vibrant colours and cartoon drawn characters to promote to a younger audience a fruit juice drink.

The colourful cartoon style of the and silly antics along with the tropical setting appeals to children as bright colours and cartoons catch attention from a younger viewer. The technique used to create this animation is computer generated as the frame rate is smooth and dose not have a similar frame rate to stop motion animation. The animation is drawn but then edited and created on a COMPUTER WORKSTATION.

A more up to date advertisement that has the same format as this is “The Hive” central HEATING SYSTEM, which is an application you can use on your phone to change the temperature of your home while you are either indoors or outdoors.  The style is the same only this advertisement has less colour and has less colour and a much smoother frame rate due to the improvement on the software after the past ten years.

Television is a giant canvas for animators as there are hundreds of cartoons and skits through out the television world these have a massive impact on the views and have become a part of television success for a lot of companies. A big example of this is a very famous household name that I am sure you will know.

“The Simpsons” has become one of the most recognised cartoons through out TV history as they have been going for a long time first shown on the Tracey Ulman show but quickly found its way to becoming a massive success in the media industry. The animation techniques for this show was originally hand drawn frame by frame but later became generated on a computer. Also some CGI was used on the official Simpsons Movie.

The target audience for this show is children to middle aged people from all genders and variety of people. As I said it has become a household name this links to family’s as well as the show tackles family issues and common family problems which families can relate to making it such a massive success. The style is Matt Groening own personal style of cartoons that he created years before.

The film industry as well as the television industry is a big world to enter as animators use programs to create animations of whole movies this is one of the earliest forms of children’s movies to the point where in film animation is used pretty much all the time.

A prime example of film is Walt Disney Snow White the technique used for this is hand drawn animation and roto-scoping a technique in which we trace human movement and animate it into the scene. Further more the Multi-plain camera was used to create depth in the scenery to create the illusions of foreground and background.

The target audience for this movie is young children at the time it was based towards both genders however it is more commonly known to little girls however it can be related to both genders still to this day.

The theme is fantasy as it tells the story of witches and princess and the entire typical fairy tale genre.

The first full animated movie and still one of the most popular of all time.

A more modern version of this is the “Princess  & The Frog” a similar universe to that of Snow White only with the use of more modern technology the “The Princess & The Frog” was the last old school way of animating before it all moved on to computers meaning it was drawn bit by bit and animated piece by piece.

Animation coming from pictures to movies, music videos and TV series spawned a new generation of event that made whole new FRANCHISES this is the digital media world of animation this animation spawned video games and applications that we use for practical uses. Video games are the main examples of digital media.

 A prime example of excellent video game animation is a video game titled “Pac Man” a classic arcade machine game that spawned a massive range of other games the basic premise of Pac Man animation was coding the animation was fairly simple.

However complex at the time it was used to create movement for basic pixels on screen to interact with the keys and buttons being pressed by the player. The animation was produces by computers and designed on computers this then spawned the genre known as 8-bit the theme and style is 8-bit as there are limited pixels on the screen.

The target audience was children to young adults and certainly older as games are now produce by hundreds of companies. The target audience are known as gamers, which is a range of age and gender.

Proposal 2D Animation

Proposal 2D Animation

Idea

For my 2D animation my idea is to use cut outs of photographs of me and my friends and colleagues. Furthermore I will be using an assortment of other cut outs of different characters from different sides of entertainment this will mainly be arcade game related and video game related.

Animation Technique 

I will proceed to move the images in sync with each other as there will be multiple characters also there will be multiple pictures of the same model, as I will need to create emotion in the movement of the characters. I will be using a range of audio from music to forms of AUDIO RECORDED from me and the other people in the animation the animation will be scripted, as it will follow a small storyline to do with the characters in this animation.

Audience

The animation will be suited to a younger audience there will be no violence in this animation it will be linked to a much younger generation however some of the characters in this animation will link to an older as they are old models.

Theme

The theme of this animation is to link to video games as it will link to a wide audience of a younger generation of “Gamers” as this is a huge audience currently.

Style

The style will be video game like in the premise that it is set also with the characters being 8 bit, 16 bit and current generation they will all link to the cyber theme with an old arcade feel.

Length

A minuete long as it will be an in-depth advertisement for a web show it will be telling a story therefore there will be multiple advertisements it will have a series of adverts to promote the web show rather then fitting the full story into one singular advert.

Stop Motion Animation Proposal

Stop Motion Animation Proposal

Monster Revolution Advert

Idea 

For my 3D animation my idea for this animation is to used found objects to create the idea of a story and movement to these inanimate objects the found objects I will be using for this animation is cans more importantly they will be a popular brand of energy drink known as “Monster” the story of this animation is that the single “monster” can is the main character and protagonist of the story as the unpopular cans of energy drink want to wipe out the existence of the branded cans one by one. There will be other cans of energy drinks in this animation, as they will play sub characters to the animation.

Story
The monster will fend off against the cans in a last attempt to save the rest of the energy drinks from being wiped out.

The whole story of this series of adverts is the main protagonist is ambushed by other cans he then goes through a series of montage training like so many action movies he then plots to get his revenge on the cans by attacking their base and finally killing the king of the energy drinks reclaiming his freedom and saving the rest of the cans.

The whole animation will be scripted to tell a story of the main character however the end result will be an advert for the monster energy drink to promote the taste of monster to the audience to tell that monster is the best energy drink as it is a drink that I enjoy myself.

Music

I will use different forms of music depending what is happening in the scene this can range from tense action music to sympathetic music if the scene is sad or not.

The style will be quite mature to link to consumers of the drink in traditional style of the monster FRANCHISE this being quite extreme and dark.

Length
The advert will be thirty seconds long however the adverts are a sequence of adverts telling the story as a whole but are split into parts to tell the story better to create a series which will all be thirty seconds long.

Influential Animators

Influential Animators

In this report I will be looking at three different influential animators and will be talking about their importance and how they have impacted the film industry.

The first animator I will be looking at is none other then Walt Disney. Now a household name found in possibly every home in the world this man started off doing adverts with his animations for other companies to earn a living and was quite successful for a while. Later he left this occupation to create his own animations.

In 1928 he released his first animation titled “Steam Boat Willie” this was the first animation to have synchronised sound this success sparked the Disney FRANCHISE with this new Micky Mouse character with this success Disney worked on a few series cartoon one of these was known as “Silly Symphonies”.

As well as being an animator he was revolutionary as he invested to create the multi-plain camera this devices created the idea of depth perception in cartoons meaning the character is able to occupy spaces from all areas the character is able to from the foreground image to the background frame by frame. This works by having different parts of the scene on different layers then moving the character accordingly to create the effect.

Walt Disney is probably the most successful animator of all time as he has attempted many techniques from being the first animator to make the first full-length movie animation and then adding colour .To using the technique of tracing an actress to create a human movement animation this technique was called roto-scoping.

The next animator I will be looking at is none of other then the just as famous warner BROTHERS best known for their work on Looney tunes.

Founded by four BROTHERS in 1918 it did not officially become warner brothers until 1933 as the company before was an independent unnamed company.

The first cartoons Warner brothers made in there NEW COMPANY was of course the Looney tunes however it didn’t start with our classic characters rather an unknown character known as Bosko however after the creator of this animation left he took bosko with him warner brothers re-branded bosko as Buddy in Looney tunes.

It wasn’t till the 1940s where they introduced the more main characters that we still see today around this time warner brothers started to get noticed for their comedic use of animation.

Norman McLaren was born in Scotland and studied art and Glasgow school of art. When he started animating he actually painted the FILM FOOTAGE he had frame by frame. His earliest work was named “Seven Till Five”.

His work was inspired by the thinking of Eisenstein and the attitude he had in society. He was one of the earliest animators to experiment with the idea of pixilation. McLaren worked for the General Post Office Film firm and moved to New York just before the strike of world war two.

One of his most famous pieces of work is simply called “Dots” in which ink dots move and create motion his animatons were always unique and lacked very little point to them his work was very strange and mystical it left audiences interested in his mind.

in later years he did movies and became a teacher in countries with poor poverty.