Firstly i will be talking about the preparation that went into this very short one minuet animation for the Monster energy drink advertising campaign. Production on this animation began with the idea of making rival energy drink companies fight due to the fact that Rock-star energy's sales have lacked over the last few months and monsters have risen.Also due to bad media coverage due to an incident at the factory that produces monster i decided to make a battle sequence as both companies are rivals.
The idea began with a simple sequence with the Rock-star company playing dirty in order to destroy monster and then later monster getting pay back.However to create tension through inanimate objects its very difficult. Also with the small work space that i had available i was not able to spill the drinks to simulate the idea of blood leaking from the can like it would if a human had cracked there head.
So due to this health and safety issue i decided to take a camera home and create the scenes in my home kitchen. Unfortunately i did not have a tri-pod or a steady hand therefore the outcome became very shaky as you can see in the video furthermore the video seemed rushed as the length and the production value is lacking.This animation was filmed with in a day and took up to an hour to make.
To get a better response from my audience i created a survey which i sent out to a few people and below shows there collective responses.
I have read the mixed reviews and have indicated that the audience liked the animation due to the small bits of comedy that were in the animation and also the fact the plot was basic and easy to follow;However the improvements that could be made would be a steady camera and also some emotion into the characters themselves to appeal to the audience more. Below i will explain what i think about the animation.
I think the result of the animation is amateur due to the shaky camera and lack of story to the animation many things could be improved in this animation,For example multiple objects. If there was more than one enemy in this animation such as other energy drinks it would give the animation more variety to the audience.
Furthermore if the objects themselves had voices or just some googly eyes it would represent more emotion which would give the animation more flare to it as the object could show feeling and this could lead to many out comes in genre such as comedy,action or even horror.
On the other hand one thing i did enjoy about this animation was the music. In this animation the music was key as it helped the audience figure out the story to what was going on the music help differ the protagonist and the villian through the use of action and music. However going back to what i said before if the use of voices or sound effects were used this would give the animation more drama and even a linear story to follow over the course of a short one minuet advert.
In conclusion the stop-motion animation wasn't as nearly as good as it could of been due to the shaky camera and short length story. It needs vast improvements in terms of plot and characters as well as realism. However the use of music and slowing and the timing in which it switched to a different scene was impressive. a mediocre piece of work that needs much improvement for it to be suitable for an advertisement.
Thank you very much and please check out the video again if you desire.
No comments:
Post a Comment